Why do we use Facebook? Is it to search up old friends to
see what their up to? Is it to sift through your cousins pictures
from their most recent vacation? These are reasons people
use Facebook, maybe even you do these things too, but today’s
blog will be talking about using Facebook for BUSINESS purposes!

It’s essential to have a Facebook business page as it is a great
tool to use to market your business, tell other people what
your brand is about, share content, and connect with others.
Let’s jump right in!

Tip #1: Have an impressive profile photo and bio
By having a professional profile picture, such as a head shot of
yourself or the logo for your business, right away it allows other
individuals to visually see what your business is about. As well,
having a completed bio with all the necessary information one
would look for, such as what your brand’s purpose, where you
are located, and how others can contact you, makes it super
easy for interested people to find out information fast!

Tip #2: Include a link to your website on your profile
Under the ‘about’ section on your business page, include
a hyperlink to your website. This allows viewers to easily click
on the link and immediately be directed to your website,
allowing them to search for more information efficiently.

Tip #3: Post often!
Ensure you are creating and posting content as often as you
can on Facebook to let others know you are active and interested
in engaging with them. If your Facebook page does not have
many posts, and you have not been active for days, chances are,
people will resist reaching out to you, as they think you are not
serious about your company. Also, this gives an unprofessional
look to your brand.

There you have it! 3 great tips to increase traffic to not just your
Facebook page, but hopefully your website as well! This will also
enable you to receive more followers, and in turn, you will be
able to find more brands and engage with others too!