Home Stager Success: 6 Essential
Traits to Master
Recalling the buzz of career day in school can stir fond memories, sparking early curiosity about the adult working world. Fast forward, and the task of choosing a career as a young adult looms, blending interests, abilities, and financial viability into one significant decision.
Enter the role of a Professional Home Stager, a career that marries creativity with practicality. Home Stagers craft welcoming, attractive spaces, enabling potential buyers to envision a future home. This profession demands a keen eye for design, an understanding of market appeal, and the knack to transform any space into a sought-after property.
But is home staging the right career for you? As we evolve from childhood wonder to adult responsibilities, deciphering the right career path involves introspection about our capabilities and passions. Let’s explore the traits that define a successful home stager.
#1. Passionate
In order for you to be successful as a Home Stager, you must have a passion for what this career focuses on: transforming any property into an appealing space. This ability to create a warm feeling of welcome enables 81% of potential purchasers to easily imagine a property as their future home. Isn’t that amazing?
Successful Home Stagers are passionate about creating a “wow factor”; that impressive ambiance that sells homes quicker and for more money. A love for decorating is imperative as well, but don’t worry, you don’t need to know everything before you begin.
You are able to develop, through knowledge and training, the finer points of design such as color theory and other stylistic details.
#2. Intuitive
Did you know that most buyers have trouble visualizing the potential of an un-staged home? It’s true: they simply cannot see beyond what is currently presented.
Successful Home Stagers are able to walk into a home and intuitively know what needs to be removed, what needs to be relocated, and what additional decorating details will give the home a spacious, appealing feel. They have the ability to visualize the optimal flow of every room, what furniture is best suited for the space, and where it should go.
Instinct enables a successful Home Stager to see the potential in any home.
#3. Possess People/Communication Skills
Home Stagers need to be able to build a rapport with homeowners, real estate agents, painters, movers, contractors, etc. You need to be approachable, friendly, and trustworthy, especially with homeowners.
After all, within minutes of meeting them, you will be poking around in their closets and cupboards and initiating difficult conversations with them.
You need to be empathetic and tactful; discussions centered on what personal items need removing or what home improvements need to be done can be very upsetting to some homeowners.
Possessing people skills allows a successful Home Stager to work with any personality type.
#4. Organized
Home Stagers wear many hats: they stage homes, conduct consultations, handle billing, pay expenses, prospect for clients, network with real estate agents and home builders, shop for accessories and furniture, source rentals, track down errant furnishings, schedule movers, painters, and other help, and update their website with new projects and testimonials.
They need to be on time, meet all project deadlines, and stay within a budget. Can you imagine conducting a business as exciting as Home Staging if you are not organized? Successful Home Stagers plan, prepare, and professionally organize every detail of their business.
#5. Confident
Confidence is key for a successful Home Stager. This trait is about more than just believing in your ability to beautify spaces—it’s about trusting in your vision and expertise to transform any property into a buyer’s dream.
Confidence allows you to present your ideas assertively to homeowners and real estate agents, convincing them of the value and impact of your staging efforts. It’s this belief in your own abilities that can set you apart in the home staging industry, enabling you to tackle challenges head-on and persist through setbacks.
#6. Entrepreneurial/Business Minded
A successful Home Stager doesn’t just have an eye for design; they also possess a sharp business acumen.
Being entrepreneurial means seeing the bigger picture of your home staging business, from marketing your services effectively to managing finances prudently. It involves setting goals, devising strategies to achieve them, and constantly seeking opportunities for growth.
An entrepreneurial mindset is critical for navigating the competitive landscape of home staging, ensuring you not only create beautiful spaces but also build a profitable and sustainable business.
In Conclusion:
The goal of Home Staging is to create a space that appeals to the majority of potential purchasers. To be successful in this endeavor, a Home Stager needs to possess specific traits.
While some traits may be innate, others can be developed through education and practice. The Home Staging course at Ultimate Academy® prepares graduates with the knowledge, skills, and confidence required to build a successful Home Staging career. This comprehensive training ensures that aspiring home stagers are well-equipped to meet the demands of the industry and exceed the expectations of their clients.
With your passion and the proper training, you will have created your ideal career, on purpose!
Learn About our Home Staging Certification
FAQs About the Traits of a Home Stager
To be a successful home stager, you’ll need a blend of creative and business skills. Creatively, a keen eye for design, an understanding of architectural styles, and the ability to visualize a space’s potential are paramount. Practically, skills in organization, project management, and spatial planning are crucial for executing staging projects efficiently.
Additionally, strong communication and interpersonal skills are essential for liaising with clients, real estate agents, and contractors.
Ultimate Academy®’s Home Staging course is designed to enhance these skills through its comprehensive curriculum. The first part of the course delves into the theoretical and practical components of home staging, while the second part focuses on business, sales, and marketing components, equipping students with the knowledge to succeed in the home staging industry.
Improving communication skills is a continuous process that involves active listening, practicing clear and concise speech, and being receptive to feedback.
Engaging in conversations with diverse groups, reading extensively, and participating in public speaking or communication workshops can also enhance your abilities.
For those in the home staging industry, effective communication is vital for negotiating with clients and coordinating with suppliers and contractors. Courses like the one offered by Ultimate Academy® include modules on communication, emphasizing its importance in the business, sales, and marketing aspects of home staging, thus aiding in the overall development of strong communication skills.
Yes, with the right mindset, skills, and dedication, anybody can become an entrepreneur. Success in entrepreneurship often requires creativity, resilience, adaptability, and a willingness to take risks and learn from failures.
It’s also crucial to have or develop knowledge in areas critical to business success, including finance, marketing, and strategic planning. For those interested in the home staging industry, possessing or developing traits specific to successful home stagers is essential.
The business, sales, and marketing training provided in the second part of Ultimate Academy®’s Home Staging course prepares students to launch and grow their own home staging business, embodying the entrepreneurial spirit.
Not every Home Stager will have a staging inventory. However, for those who do, keeping track of staging inventory effectively requires a systematic approach and the use of technology. Utilizing inventory management software can simplify tracking, allowing you to categorize items, monitor levels, and plan for future projects.
Regular audits and maintaining a detailed, up-to-date inventory list are also key practices. This list should include photographs, descriptions, and the condition of items. For home stagers, managing inventory efficiently is critical for executing projects smoothly and ensuring the availability of the right items when needed.
Ultimate Academy®’s Home Staging course covers practical aspects of the business, including inventory management, equipping students with the skills to maintain and organize their staging resources effectively
