Showcasing vs Full-Service
Staging by USC™

As spring arrives, many homeowners turn their thoughts to selling their property. If you’re planning to list your home this season, you’re likely aware that you’re not the only one with a “For Sale” sign on the lawn. In a competitive market, standing out is crucial, and that’s where professional home staging by a Certified UltimateStager™ (USC™) comes into play.

Unlike traditional real estate wisdom that focuses on location, professional staging can give your home the competitive edge it needs, creating that essential “wow” factor for potential buyers.

Let’s explore how professional home staging can transform your selling experience and what types of staging could work best for your property.

What is Professional Home Staging?

The misconception is that it’s all about decorating. However, decorating is styling a home for the individual living in it; it’s all about personal taste. Staging, on the other hand, is styling a home according to the demographic of the area, aiming to appeal to as many potential buyers as possible.

Amazingly, only 10% of home buyers can envision the potential of an unstaged home. With this statistic in mind, it’s no surprise that staging is a great tool for promoting a listing. It’s a proven way to impress purchasers and show a home to its full potential. The key is to depersonalize. By keeping it impersonal, potential buyers can then see themselves living there.

A USC™ Certified UltimateStager is trained to use a proven Home Staging system that garners consistent, superior results each time. A USC™ Certified UltimateStager™ will employ creativity and resourcefulness to assess and implement the best strategy for making optimal use of the space. It’s all about improving the value of a listing by creating a clean, presentable home that highlights the positive features.

The question now is, what kind of home staging does your home require? There are two main types: Showcasing and Full-Service Staging. Again, a USC™ Stager will advise you on the difference and which type your home could benefit the most from.

Showcasing: What is it all about?

The definition of “showcasing” is “to show to the best advantage.” As any type of professional home staging is designed to show a home to its best advantage, what is the difference between the two types?

Showcasing refers to staging with the homeowner’s items only; there are no added accessories or furniture. The home stager works with the existing furnishings and accessories rather than renting furniture and adding items from a home stager’s inventory.

Showcasing is all about the ideal placement of furniture, lighting, art, and accessories to highlight the best features of every room. With decluttering and depersonalizing, it sells not only the spaciousness and beauty of the home but also the lifestyle that the house affords.

Using the homeowner’s own items, a USC™ UltimateStager™ can optimize each space with proper accessory and furniture placement, creating strong focal points. By optimizing traffic flow and enhancing or creating focal points, the USC™ UltimateStager™ guides the potential buyer’s eye through a successful showing.

This type of home staging is ideal when there are budget restrictions with the homeowner, as it bypasses the cost of renting accessories and furnishings. It is also a great idea for homes that already have newer furnishings. These can be further enhanced through the creative rearranging and styling of a professional home stager.

Full-Service Home Staging: What is it all about?

Homeowners often personalize their spaces, which can detract from a property’s broad appeal. A USC™ UltimateStager™ leverages professional home staging to ensure each room displays its intended function and maximizes its appeal.

Full-Service Staging involves substituting personal furnishings and decorations with items that cater to the property’s target demographic, enhancing spaciousness and functionality. In today’s digital age, where most home searches start online, the visual presentation of listings is paramount.

Full-Service Staging, by utilizing rental furniture and carefully selected artwork, aims to make a strong first impression, encouraging potential buyers to envision themselves in the space.

This method not only highlights a home’s best features but also minimizes any drawbacks, creating a compelling and marketable property that stands out both online and in person.

In Conclusion:

Either method of Professional Home Staging acts as a great tool for promoting a listing. Showcasing is ideal when a homeowner has a tight budget, or when a home has newer furnishings and accessories and only requires a creative touch. Full-Service Staging has the ability to transform any home into an ideal property, and ultimately, a quick and profitable sale.