Social media marketing 101



Beginner - Intermediate

Skill Level


Modes of study


Hours of instruction

Social Media Marketing 101



Beginner - Intermediate

Skill Level


Modes of study

The Benefits of Self-Paced Home Study Courses

Learn From Anywhere

Self-paced home study learning accommodates diverse lifestyles, making it easier to balance learning with other responsibilities.

You can access the course materials and continue your learning journey from anywhere.

Personalized Learning

A self-paced course offers personalized learning, allowing you to tailor your experience to focus on specific areas and progress at your own pace.

Work at your own pace

You will complete the course content at your own pace, and you will complete exercises as you progress through the course.

You can submit your exercises to us for review and feedback.

Practice Self-Motivation

This option provides you with the opportunity to nurture valuable skills like self-direction, time management, and perseverance that extend beyond education.

Set Your Own Goals

With a self-paced course, you can set your goals, take control of your learning, and review topics as needed, ensuring a thorough understanding of the material.

Choose how you spend your time

Learners have the opportunity to allocate their time however they see fit. This flexibility allows for a deeper exploration of topics, further research, and seeking clarification.

Included with Your Course

Certificate of completion

Obtain a Certificate of Completion to demonstrate your expertise and dedication to continuous learning

650+ Page multi-volume Online manuals

This multi-volume, descriptive and easy-to-read manual set will serve as your essential resource

Engaging course recordings

Our course recordings include step-by-step audio and visual explanations of course material to enhance understanding

This Is What We Love to do

Reviews from our graduates

This Is What We Love to do

Reviews from our graduates

Social Media marketing 101
course outline

In Manual 1, you will be introduced to social media. Discover the fundamental building blocks of an online marketing system as we outline the four key components and guide you on how to achieve them. Explore the purpose, significance, and vital role that content creation plays in establishing an active social media presence for yourself and your business. Gain valuable insights into considerations to make before posting on social media. Additionally, you will receive recommendations for tools to create high-quality content, and much more.

In Manual 2, you will learn how to navigate Instagram. From understanding the various icons to optimizing your profile with editing features like effects, stickers, text, and more, we will equip you to craft engaging Instagram Stories and posts. Explore effective strategies to expand your reach, foster connections, and build a brand presence on Instagram. Discover how to leverage the power of Instagram Reels. We will introduce you to valuable tools like Canva and CapCut to create high-quality Reels, providing a step-by-step guide accompanied by demonstrations.

In this manual, we will cover everything from the initial setup of a Facebook business page to curating enticing content. You will master the do’s and don’ts of Facebook etiquette, ensuring a professional image for your business. You will earn how to promote your Facebook business page and navigate the powerful tools of Facebook’s Meta Business Suite and Ads Manager.

In Manual 3, you will learn how to set up a Twitter business account. Learn optimal posting times and how to utilize Twitter’s features like professional profiles, Twitter Lists, Spaces and Twitter ads. Explore TweetDeck to enhance your efficiency and productivity on Twitter.

This manual also covers blogging. Explore the steps to creating a blog post, from understanding your audience and choosing a topic to researching, organizing, writing, and adding visuals. You will receive a checklist for editing your blog post to ensure you have created a professional, clear, concise, and relevant piece.

We will conclude this manual with headlines for social media posts. You will learn how to craft enticing headlines that grab peoples attention and entice readers to click on your content.

In Manual 4, you will learn how to build a compelling LinkedIn profile, including writing an interesting and informative profile summary. You will explore the essentials of posting on LinkedIn.

In this manual, you will dive into TikTok, discovering and navigating its icons and features like Duet, Stitch, effects, filters, text, and more. Build confidence and competence using each feature to create enticing and professional content. Gain valuable tips for TikTok, including filming vertically, ideal video length, and engaging with other creators. Optimize your TikTok business suite, utilizing features like analytics, promotion, and auto messages.

Manual 5 will teach you how to optimize Pinterest for showcasing your products, services, and talent. Learn to navigate Pinterest and leverage its features, including creating Pins, Idea Pins, and Boards. Utilize analytics to optimize your content and gain insights into Pin performance and audience engagement.

In this manual, explore Snapchat by understanding its icons and capabilities. Discover how to utilize Snapchat Stories, Geofilters, and Snap Ads for business purposes.

Learn to create a YouTube profile, organize your profile with topic-specific playlists, and leverage YouTube shorts for short-form content creation.

In manual 6, you will discover tools to enhance your efficiency and productivity as a social media user. Instead of daily post creation and publishing, you’ll learn the benefits of using social media management platforms to help with scheduling posts,  enabling better time management and the opportunity for careful review and editing before publishing.

Additionally, this manual will cover email marketing tools and how to effectively utilize each tool to produce content and efficiently distribute it to a large audience.



Your Certification of Completion

Upon completion of the program, graduates will receive a Certificate of Completion. This certification further demonstrates your commitment to your education and being an industry leader.

This Certificate of Completion reflects that you have been professionally trained in the areas of  Marketing & Sales and operate using a proven system.

Ongoing Learning

Enjoy Free Course Retakes

As an Ultimate Academy® graduate, you are welcome to come back and take your courses again, absolutely free, as many times as you like, for three years!

You may take any part of the course or complete the entire course again – it is up to you. No catches, no strings attached, no conditions. Simply reach out to our booking department to schedule your course retake whenever it works for you.

real estate sales and marketing course

100% Satisfaction Guarantee

Graduates may take unlimited class retakes of their live courses free of charge for 3 years!

Why do we offer this? We offer free unlimited class scheduled retakes to give you peace of mind. 

Should you feel that given the vast amount of information
covered in the course, that you would benefit from attending the course again, you are welcome to do so.

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Are you ready to begin?

If you have any questions or would like to enrol by phone, please call 1.888.883.2688. Special ends Friday July 19th.


If you have any questions or would like to enrol by phone, please call 1.888.883.2688. Save up to $1400, special ends this Friday July 19th.